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Note on Intangible Assets and Corporate Strategy
Author(s):
Young, David W.
Functional Area(s):
   Finance/Financial Management
   General Management
   Organizational Behavior
Setting(s):
   For Profit
Difficulty Level: Intermediate
Pages: 15
Teaching Note: Not Available. 
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First Page and the Assignment Questions:

The growing significance of intangible assets has rendered Generally Accepted Accounting Principles (GAAP) insufficient for the financial community. GAAP need to be supplemented by a set of Generally Accepted Intangible Principles, or GAIP. These principles can best be developed by fusing the central conceptual framework of corporate strategy with the field of accountancy. The purpose of this note is to discuss how this might be done.