THE CRIMSON GROUP, INC.
CONSULTING AND LEADERSHIP TRAINING IN HEALTH CARE
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4 Items Found in Marketing: New/Updated Item  New/Updated Item  |   Popular Item  Popular Item

Title (click on title for details)Author(s)PagesTNSettingFunctional AreaLevelEP
Memorial Hospital
A short case on a hospital attempting to position itself in a healthcare market.
Strang, Roger
2 No
Healthcare Management
Marketing
BEG Add
Meredith Center Popular Item
A market segmentation case in which an organization that serves the blind is attempting to position itself in such a way that it can remain financially viable while accomplishing its mission. At issue are different “segments” of the blind population, referral patterns, and the fit between programs and needs.
Clarke, Roberta
20 No
Nonprofit
Marketing
INT Add
Note on The Seven Leadership Levers Used by Successful Managers New/Updated Item
Discusses the role of severn "leadership levers" that a manager can use to lead help his/her organization achieve success. The levers comprise (1) strategy formulation, (20 authority and influence, (3) management control, (4) motivation, (5) conflict management, (6) culture management, and (7) customer management.
Young, David W.
21 No
For Profit
Nonprofit
General Management
Management Control Systems
Marketing
Organizational Behavior
INT Add
South Kingston Health Center Popular Item
A marketing case in which the executive director of the health center has ambitious plans but no marketing strategy to back them up. Students must analyze where problems exist and propose solutions.
Clarke, Roberta
Young, David W.
14 Yes
Healthcare Management
Marketing
INT Add