|
Memorial Hospital
|
A short case on a hospital attempting to position itself in a healthcare market.
|
| |
2
|
No
| | |
BEG
|
Add
|
Meredith Center
|
A market segmentation case in which an organization that serves the blind is attempting to position itself in such a way that it can remain financially viable while accomplishing its mission. At issue are different “segments” of the blind population, referral patterns, and the fit between programs and needs. |
| |
20
|
No
| | |
INT
|
Add
|
Note on The Seven Leadership Levers Used by Successful Managers
|
Discusses the role of severn "leadership levers" that a manager can use to lead help his/her organization achieve success. The levers comprise (1) strategy formulation, (20 authority and influence, (3) management control, (4) motivation, (5) conflict management, (6) culture management, and (7) customer management. |
| |
21
|
No
| |
General Management |
Management Control Systems |
Marketing |
Organizational Behavior |
|
INT
|
Add
|
South Kingston Health Center
|
A marketing case in which the executive director of the health center has ambitious plans but no marketing strategy to back them up. Students must analyze where problems exist and propose solutions. |
|
Clarke, Roberta |
Young, David W. |
|
14
|
Yes
| | |
INT
|
Add
|
|
|
|