The Crimson Press Curriculum Center

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1 Items by Noble, David Found:	New/Updated Item \| Popular Item

Title (click on title for details)

Author(s)

Pages

Setting

Functional Area

Level

Consumers Union

Looks at how the five forces affecting CU's industry have changed with the arrival of Internet competition for many of its services. Students must assess CU's strategy and how it should be changed. They also must consider how CU's activity set needs to be adjusted to fit with the new strategy.

Young, David W.

Noble, David

Yes

Nonprofit

General Management

ADV

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